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Causes offer meaning and motivation to promotional products and apparel. Giving back has never been more important to consumers, and companies are increasingly aligning with relatable charities and non-profits. Today, you’ll find a wide selection of promotional products that support any number of causes, from environmental to patriotic.
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The 40s and 80s are back in full force. Companies are capturing attention with “artifact” type items that feature a vintage look and feel. Look for faux brass and oiled leather along with tin and canvas packaging. Fast forward to the 80s and you’ll find fanny packs and cassettes making a fierce comeback. Just like leg warmers, these items are sure to be a conversation starter.
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This untapped technology is set to explode in 2020. Near Field Communication (NFC) can be used to instantly take users to any designated website or landing page when they hold their mobile device close to an NFC chip. This technology is now enabled on both iPhone and Android operating systems, and no app is required. NFC chips can be embedded into select promotional items such as pens, journals, and bags, transforming branded products into brand experiences. Check out this demo!
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Who doesn’t like opening gifts? Over the past year, we've seen companies leverage custom and semi-custom packaging options to amplify their branding. This year we’re also noticing a focus on embellishments inside the packaging, such as laser foam etching and custom-printed tissue paper. These details allow companies to take customer gifts, new hire kits, and direct mail marketing to the next level, thereby differentiating themselves in the marketplace.
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Recycling is at an all-time high around the world and people are becoming more conscious of their environmental footprint. Promotional items are following this trend and the industry is now teeming with products that are made from sustainable or at least biodegradable materials. Ask about items made from glass, bamboo, wheat straw, or recycled plastics bottles.
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Companies are making their brands stand out, literally. Dimensional printing on both promotional items and apparel offer a tactile way to showcase your brand elements. Raised inks allow different textures to be applied to individual design elements on bottles and other objects, adding depth to any logo. Embossed apparel is cutting-edge and will generate buzz in any application.
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About two-thirds of Americans own a pet, making related promotional items a safe bet. 2020 sees manufacturers moving beyond water bowls and into a broader range of useful items. Owners spend a lot of time traveling with pets, whether for a quick walk or on extended vacations. Look for branding opportunities on frequently used items such as leashes, combo food/water containers, and pet carriers.
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Consumer demand for outdoor brands has begun to influence corporate buyers on a macro level. In previous years, outdoor retail brands offered items that were diluted to appeal to the masses. Now buyers are demanding performance in addition to style. This year, you’ll find more hard-wearing and technical apparel, along with promotional items that work just as well in the field as they do in the office.
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Custom apparel continues to trend, but this year see more promotional item suppliers offering personalization options. Personalization allows companies to take advantage of volume pricing while offering recipients a truly one-of-a-kind gift. Individualized gifts have a longer life than the average branded gift, so the ROI is well worth the incremental price difference.
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Each new technological innovation has brought with it its own set of safety concerns. Promotional item manufacturers have risen to the challenge this year to offer more items designed to prevent data leakage, avoid potential fire hazards, and perhaps even help heavy screen users sleep better at night.
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