Two major challenges shaped our approach:
Custom Large Orders & Tight Lead Times
With global supply chain volatility and high customization requirements, timing was everything. We placed bottle orders early and used the lead time to build out the gifting experience in parallel.
Telling the Impact Story Clearly
For RIPL, impact is the product. So our packaging and landing page had to do more than look good—they had to communicate the mission. From design to copy to the QR code’s digital destination, every detail was crafted to bring the story to life.
We started by immersing ourselves in the values and voice of both brands. Our goal: build a gifting experience that didn’t just align with Bitly’s ethos of innovation and RIPL’s sustainability mission but embodied them.
We worked closely with both teams to design packaging for RIPL bottles that told the story of the initiative. Each bottle was laser-etched with Bitly branding and featured a custom QR code, linking recipients to a dedicated swag store and redemption experience.
Using Bitly’s technology, we created a fully branded Bitly x RIPL page on the swag store. The landing page did more than offer a product—it told a story, highlighting RIPL’s mission to fight plastic pollution and create jobs in Bali.
Recipients accessed their gifts via a personalized redemption portal. Once orders were placed, Thumbprint handled the kitting, warehousing, and direct-to-doorstep fulfillment—seamlessly.
Get directions