The activation wasn’t a pop-up tent. It was a fully constructed, immersive exhibit, built from scratch in a downtown Indy parking lot. From obtaining city permits and securing structural engineers to sourcing scissor lifts and late-night supply runs, Industry leaned on Thumbprint as a local logistics and production partner.
Our strategic approach was centered on two themes: history and momentum. The challenge was twofold:
A rugged canvas tote (a nod to Converse’s classic materials) did double duty, carrying giveaways and acting as a brand beacon throughout the city.
We wrapped the adjacent building with full-size vinyl graphics, lit them with gobo lights, and installed everything in under 24 hours, during one of Indy’s busiest weeks of that year.
From coffee cups to cocktail napkins, every branded touchpoint was purposeful and cohesive, even in the cold outdoor setting.
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