Drybar, a luxury blowout boutique and flagship brand of Wellbiz, is all about premium experiences. From their iconic yellow branding to the sleek aesthetic of their salons, everything about the brand is curated for high-end, lifestyle-driven appeal.
So when Drybar wanted to launch a custom lifestyle product, they needed a merch partner that understood their brand and could find products that match that level of polish. That’s where Thumbprint came in.
The idea was bold: design a completely custom-manufactured product with the perception of feeling like a $60 retail cost, but is affordable for franchise owners to gift or use in-store (dollars per product).
To pull it off, Thumbprint worked closely with the Wellbiz team to:
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