Understand Capital Vacation’s vision for their gift box. Determine what was working and what was not working with the original design. Thumbprint considered the design of competitors’ new owner kits.
Thumbprint worked with packaging partners as well as the Capital Vacations creative team to bring the video and graphic elements of the gift box to life. Thumbprint’s Engagement Team brainstormed and sourced complimentary promotional products and print collateral to place inside the box.
Capital Vacations orders their resident’s gift-boxes via their company store. Thumbprint’s warehouse team then fulfills and delivers to Capital Vacation’s 6 sales centers across the nation.
Packaging and insert material costs are constantly monitored to ensure the kits meet budget requirement. Thumbprint provides ordering data to corporate to assist with sales and center budgeting.
The gift boxes format has been well received by customers. This new program helped Capital Vacations raise their status in the Time Share industry and also offered a “wow factor” to new clients that was missing before.