Thumbprint

Physician
Directory
Automation

  • ClientAdventHealth Shawnee Mission
  • Project Type Creative, Print
  • When2016 - 2019

The Challenge

Building the directory is a manual process of collecting updated physician information.
The physician directory must be diligently updated, requiring many hours of labor each month. Furthermore, there was no master database of information. All records were kept separately and compiled into a print file shortly before the directory was produced.
Client is concerned that not all employees are technologically savvy to be able to navigate an ecommerce site and be able to apply a coupon code.

700

AdventHealth Shawnee Mission physicians

The Solution

Create an online process to maintain a database of the current physicians and their contact information and headshots.
testimonial
testimonial
Organize

Organize

Consult with AdventHealth Shawnee Mission to understand the underlying challenges. Parse the data from the only existing source of information. Extract and name the images in the PDF to match the physician.

Organize the database with physician info and headshot link. Updates have a deadline date to be updated.

Create

Create

Develop an editable form that displays the specific info that is relevant to the physician allowing them to replace headshot and/or edit information. When the form is submitted, the database is updated.

Export the database results and merge the data into the master InDesign template, which allows us to produce the print production file and send to production.

Distribute

Distribute

After production, the books are packaged and shipped to AdventHealth Shawnee Mission’s locations for distribution.

Measure

Measure

Using this new automated method, AdventHealth Shawnee Mission marketing department estimates this new process relieved two employees from doing this project and recouped 150 hours to be redirected to other projects.

The Results

A streamlined solution that sent a personalized email to each recipient with a time-bound call-to-action.

The recipient had the option to either do nothing and leave the info unchanged or click a link that updated their contact info in the database.

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