Every January, the PPAI Expo draws thousands of suppliers, promotional consultants, and industry associates from around the globe. It’s the largest promotional products tradeshow and an annual “must-do” for our team. This event is where we discover the latest and greatest branded merchandise for our customers.
Circumstances didn’t support getting together in person for this year’s expo; however, PPAI came through with a well-executed virtual event. Over the course of four days, we observed several distinct swag trends that will be relevant in 2021.
This year we see the notion of “balance” being the overarching theme, and when you think about it, it makes sense. We all expect to see some return to the office this year. Gifts that help bridge that gap between WFH and the office will carry great intrinsic value. The same can be said for work/life balance. Tech, comfort, and wellness items that help people navigate (or escape from) a hectic home life will be appreciated.
Check out the 2021 Trends List to learn more about our top 8 trends. You’ll also see some of our favorite product picks. Feel free to add items to your wish list and submit them to us. We’ll be happy to follow up!