Position your business for success in 2021 with these 5 steps

Morgan Lathaen January 14, 2021
Position your business for success in 2021 with these 5 steps

Growing a business isn’t easy at any time, and after the challenges of last year, it may feel even more daunting. Even though much of the world is still in lockdown, the near-term future looks really bright. Exciting opportunities await for those businesses that are prepared! Here are 5 things you can do right now to ensure your team comes out swinging in 2021.

1. Set Specific Goals

Get your team on the same page at the beginning of each year. A kickoff meeting is the perfect environment to set expectations, motivate your team, and generate energy going into the new year.

To give yourself and your team the best chance of success in 2021, set aside time to review the previous year, evaluate how your business changed, reassess your efforts, and determine how you can better serve your clients given the expected 2021 environment.

Once you’ve defined your goals, lay out a detailed roadmap for achieving them. Make sure you consider how external forces, such as office reopenings or further lockdowns, could impact your business so that your team can quickly pivot.

2. Organize

Replace your patchwork of software and paper-based processes with one flexible operating system for your entire team. We happen to like Asana, Airtable, and Zoho.

Bringing your team’s goals, plans, tasks, files, and more together in one shared space allows for better collaboration. Organize your workflows so everyone has a clear view of what to do and how to get it done.

With flexible and scalable software, your team can operate more efficiently and with greater transparency. By understanding major initiatives and dependent tasks, team members can help streamline processes and remove bottlenecks. Here’s a great example of how Thumbprint helped AdventHealth organize their physician directory process.

3. Automate

Organizing your workflows then empowers you to automate them. Automation, in turn, allows your people to work on the meaningful tasks they actually enjoy.

According to Michael Georgiou at Imaginovation, “Businesses that have automated workflows for repetitive and manual tasks have successfully increased employee productivity by 12% to 15%. By minimizing administrative tasks, your employees have more time to focus on growing the business. Plus, an automated workplace can lead to higher quality work and greater job satisfaction.

When projects become too logistically complicated, consider outsourcing them. On the balance, you’ll probably save your team both time and money. Even more important, outsourcing may offer the most practical way to scale your brand.

4. Engage

Now that you have more time to lead and grow your business, focus on how to better engage your audiences. In 2021, consumers will be expecting personalized experiences to be tailored to their needs. According to Liliana Petrova at Customer Think, “Post-COVID, 59% of consumers care more about customer experience when they decide what company to support or buy from. In other words, customer experience will drive purchasing decisions in 2021.”

Whether it is through live chat, virtual experiences, or augmented reality, every remote engagement or interaction that a consumer has with your brand is an opportunity to make an impression and build a relationship.

An important consideration this year is audience parity. You’ll want to ensure WFH, offsite employees, and customers all have the same opportunity for engagement. This fun augmented reality minigame created for Commvault proved a great way for the company to engage prospects at a time when tradeshows were not possible.

5. Measure

Many businesses do a poor job of tracking performance drivers and therefore find it difficult to make critical moves during challenging times. It’s important you assign a clearly rationalized metric to each business goal during your goal-setting session. The data required for those metrics should be easily calculated and reported.

This year businesses will attempt to navigate new waters. How effectively and quickly a company can evaluate their initiatives and then take action – either to pivot or invest more – is going to make or break companies. With proper analytics and data visibility, you can make the right moves.


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