What do the dynamic duos Batman & Robin, Butch & Sundance, and Bonny & Clyde all have in common? They’re not just double trouble. They’re stronger together.
Kitting or combining multiple custom promotional items with unique packaging creates a complete experience that’s more powerful together.
What Exactly Is Kitting?
In the promotional products universe, kitting refers to bundling multiple items together to create a cohesive experience or story ready for shipping.
According to research from Salesforce, 80% of customers feel the experiences provided by a company are as important to them as its products and services.
From the moment a gift is received, what experience are you delivering? Whether it’s rewarding employees, attracting new clients, or building customer loyalty – every element of a kit is essential in crafting a memorable, customized experience.
Think of the McDonald’s® Happy Meal – by “kitting” together a sandwich, fries, drink, and cool toy, you have a complete meal. By kitting a number of closely related products together, you create an all-in-one story for people to fall in love with.
Choosing Your Items
Of course, you’ll need to start with some awesome custom promotional branded merch. Choosing items that complement each other is the first step in crafting a complete story that speaks for your brand.
Our holiday catalog is a perfect guide for gift ideas and to help you choose items to kit together. For example, if you want to give the gift of a cozy holiday movie night, put together a branded plush blanket, snack set, and Apple+ Gift Card.
If you’re kitting for a corporate event, you might want to include items like a tech bag, custom bamboo Bluetooth earbuds, and a classic wood journal. If you’re crafting a new hire kit, include a branded insulated tumbler, wireless charger, and speaker to jam out while working!
Below, we’ve dropped some hot tips to make your kitting presentation sizzle this holiday season.
Presentation = Increased Brand Recognition
You’ve heard, “don’t judge a book by its cover,” but the packaging of your gift is often the first point of interaction between your brand and the recipient. Don’t believe us? Well…
- 39% of consumers try a business or product for the first time because of direct mail, such as custom gift boxes.
- 70% of consumers say direct mail is more personal than online interactions.
- 50% of consumers are more excited when receiving a gift with premium packaging.
If the gift you give doesn’t stand out at first glance, they’re not likely to remember your company. Turn up the heat and build anticipation from the moment your client or employees sees your gift.
Don’t Underestimate The Shelf Life of Premium Packaging
On average, a promotional product is kept for around five months, collecting about 1,000 impressions per month. The more useful the item is, the longer it will be retained and the stronger impression it will make. The same goes for premium packaging. Premium boxes end up being used for all sorts of things, whether it’s the storage of keepsakes or decoration. A well-thought-out branded box can become real estate for your brand and business for years to come.
Think outside the box – literally. If you want to stand out from the crowd, it’s time to get creative with your packaging design. Effective and coordinated packaging sets the stage for your brand and makes a bold statement to your clients. All sorts of options are available, from retail-style gift boxes to more unique containers like smart video boxes.
This Silken magnetic gift box is made of paperboard, which is thicker than cardboard and offers more protection than other standard boxes. In addition, the magnetic lid and etched foam insert ensure the contents are secure during transportation, which is especially important for breakable items.
This video box, complete with a soft touch feel, includes an auto-playing video that begins upon opening the box. The video helps to extend brand engagement, holding eyes and attention for longer. Custom inserts can also be added to keep the box organized while shipping.
This soft-touch retail-quality slider box is perfect for branding with your logo and designs and conveying a custom, expensive feel and look.
Or take creativity to a new level with a custom-printed cardboard shipping box! Your branded box needs to look better than all the boxes on the doorsteps of your recipient’s street. This is an affordable option with a huge doorstep impact to help you create “box envy” (that’s a technical term we just made up).
Packaging not in the budget?
If you don’t have much wiggle room in your budget, choose gifts that could be placed inside a branded bag. It’s an innovative and creative way to kit items together. This RuMe bag (made from recycled materials) can easily be packed with smaller branded goodies and snacks. Ask us about it here!
Continue The Experience When Unboxing
Unboxing is an experience in and of itself. Choose packaging that complements your gift.
Going for the maximum wow factor? Foam inserts can be etched with your branding and cut to fit your items perfectly.
Keep your kit feeling high-end and reinforce your branding by wrapping your items in custom-branded tissue paper before send off.
One of our favorite options because of its versatility is crinkle paper. It protects your company’s items during shipping, and you can customize it to match your brand colors.
80% of consumers are more likely to do business with a company that invests in personalized experiences. Don’t forget a branded thank you note or personal message!
Kitting promotional gifts with unique packaging creates unique and memorable experiences that will turn heads – and generate some serious heat for your brand! Need more gift ideas or want to get started on your own kitting project? Contact us here.
